I've had the DeLorean at product launches, company parties, and brand activations for some big names. Here's what makes it work — not just as entertainment, but as an actual event asset.
There's a version of corporate entertainment that's perfectly fine. Good caterers, a DJ, maybe a photo booth. Nothing wrong with any of it. And then there's bringing a movie-accurate DeLorean Time Machine and watching your CFO take a selfie with it while your 25-year-old marketing team loses their minds next to him.
One of those events gets talked about in the parking lot for the next three months.
Product launches. If you want press coverage and organic social content, the DeLorean generates both without effort. Journalists and content creators are drawn to it instinctively. It doesn't just support the story you're telling — sometimes it becomes the story. I've seen companies get local news coverage just because the car was in the background of a photo someone posted.
Company anniversaries and milestone events. There's something that naturally fits about a time machine when you're celebrating how far a company has come. People make that connection on their own without you having to spell it out.
Holiday parties. I field a lot of calls for this, especially October through December. Morale is real, and having the DeLorean in the parking lot before people even walk in sets a tone for the whole night.
Trade show floor activations. This is probably the highest-ROI use case I've seen consistently. On a floor where 90% of booths look identical, the DeLorean creates a gravitational pull. People who had no intention of stopping at your booth walk over because they see the car from fifty feet away. That foot traffic is worth more than almost any banner or display you could run.
Back to the Future connects with everyone. Your 60-year-old VP who saw it in theaters in 1985 and your 22-year-old coordinator who grew up watching it on cable — same reaction. That cross-demographic reach is genuinely hard to find in corporate entertainment.
The replica is also screen-accurate down to the last detail. Working lights, sounds, and smoke effects. When guests see it, they understand immediately that this isn't a prop rental from a party store. The quality signals something about your event before anyone even talks to you.
I'm there for the event — not just dropping the car off. Full prop package included. For multi-day trade shows and activations, we can talk through what makes sense for your schedule and budget.
Available for weddings, proms, corporate events, film shoots & more. Steve handles every booking personally.
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